Simon Chen

  • Sunday, April 8
    Opening General Session: Realtors Without Borders
    8:30 am - 10:45 am
    Spanish Ballroom - Fairmont

Simon Chen

ERA Real Estate

Simon Chen
President & CEO
ERA Franchise Systems LLC

Simon Chen assumed the role of president and CEO of ERA Franchise Systems LLC in March 2018. A widely respected technology expert with decades of experience in real estate brokerage investments, marketing and operations, Chen is responsible for leading the ERA brand’s growth strategy focused on enhancing agent recruitment, productivity and market share.


Chen most recently served as the ERA’s chief operating officer, a position he held since May 2017. Since joining ERA, he has worked to champion tools designed to enhance productivity, with specific focus on processes and services that drive growth for agents and franchisees. His culture-forward approach is driving a new energy and excitement into the network as well.


Chen is a licensed broker in California and a member of the Beverly Hills and Santa Clara real estate boards. He mentors with the National Association of REALTORS® Second Century Ventures’ REach® program and Moderne Ventures, two real estate technology incubators.


Prior to joining ERA, Chen was the COO at Realty One Group. He founded global real estate brokerage and technology consulting firm Century Pacific Group, and served as senior director of corporate development and strategy at