- Saturday, April 22
- Session 13: The Sophisticated Marketer
- 3:30 pm - 4:45 pm
Miami - Four Seasons
Mike Reagan – Senior Vice President, Business Alliances
Mike Reagan oversees the global alliance programs that have helped make RE/MAX one of the most recognized real estate brands in the world. He also leads The RE/MAX Collection luxury real estate division, which serves affluent buyers and sellers around the world; and RE/MAX Commercial, which under his direction has grown into one of the top 20 commercial brokerage networks in the world.
Mike joined RE/MAX as Director in 1990. His first years with the network were spent transforming the annual RE/MAX Convention into a premier, world-class event and promoting the brand through hundreds of annual events. The convention’s continuing evolution as R4 is a statement to the strong foundation Mike initially built. He was named a Vice President in 1992.
In 2004, Mike was promoted to Senior Vice President and became responsible for promoting the RE/MAX brand throughout the world. His teams created national advertising campaigns, sponsorships such as the RE/MAX World Long Drive Championship, and a variety of other initiatives that extended the brand’s reach exponentially. Those efforts played a major role in building worldwide enthusiasm for the network as it grew into one of the most recognized real estate brands in the world.
Mike began leading the RE/MAX Commercial network in 2009. His direction has been the driving force behind the division’s dramatic expansion in membership, visibility and services. In 2012, his team launched the remaxcommercial.com site, which now promotes more than a quarter-million commercial listings and represents a key competitive advantage for RE/MAX Commercial Practitioners.
The scope of The RE/MAX Collection, another of Mike’s departments, has also grown significantly under his direction. The luxury property division has added marketing programs, a major annual conference and many other innovations that benefit Sales Associates and their clients alike.
Mike’s energy has helped establish RE/MAX as a leading contributor to Children’s Miracle Network Hospitals. As the primary liaison between the organizations, he tirelessly promotes the cause, which each year helps over 10 million families at 170 hospitals throughout North America. RE/MAX Affiliates have donated more than $157 million to Children’s Miracle Network Hospitals since 1992.
Particularly adept at building strategic, collaborative relationships both inside and outside the organization, Mike is now leading a movement to communicate the opportunities for real estate professionals to understand the value and buying power of the country’s growing ethnic population.
Mike was born and raised in Cincinnati, Ohio. He studied Graphic Design, Advertising and Marketing at Ohio University, earning a bachelor’s degree in Fine Arts.
Mike’s brand-development expertise has led to advisory positions at Walt Disney World, ITT Sheraton and Marriott. He also has been a director of the Colorado PGA Foundation and the Cherry Creek Schools Foundation. Currently, he’s on the Board of Directors for AAA Colorado, and proudly serves on the National Board of Governors of Children’s Miracle Network Hospitals, National Association of Hispanic Real Estate Professionals and the Asian Real Estate Association of America. Mike is one of the Founding Trustees of The Wildlife Experience Museum in Parker, Colo. Before joining RE/MAX, he produced an event involving one of the only private flights of a British Airways Concorde supersonic jet.
Married with three children, Mike is an avid golfer and painter, and he enjoys restoring classic cars. His wife leads Global Village homebuilding teams for Habitat for Humanity.