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  • Saturday, April 22
    Session 12: Making Your Market Matter
    3:30 pm - 4:45 pm
    Coral Gables - Four Seasons Miami

Irina Kim Sang

Coldwell Banker

An Author of the recently published book “REALTOR® BRANDING: Marketing Yourself For REAL ESTATE SUCCESS”; practicing Luxury Broker associate; CIPS; million dollar producer of Coldwell Banker Florida 100 and International President’s Elite 2014; passionate marketing Educator – Innovation in Education Award 2015 by Miami Association of Realtors; Miami YPN of the Year 2016; with prior 15 years of experience as professional marketer (with two Master Degrees) for major corporate brands and university marketing instructor.

Born in Kazakhstan, educated in the United States and Europe, Irina, the Broker-Associate, brings her passion for marketing and international business experience to the Elite Club of the Coldwell Banker Previews Agents since 2011.  Her marketing expertise has been proven by multimillion-dollar transactions.  Her exceptional performance within just two and a half years as a REALTOR® resulted in Irina earning the Coldwell Banker International President’s Elite 2014 Award and the Florida Top 100 2014 Award.

Having two master’s degrees—an MBA from the University of Colorado and an Master of Philosophy in Marketing from the Maastricht School of Management, Netherlands—and being a professional marketer with sixteen years of corporate marketing experience in such brands as Pizza Hut and KFC among countries like Russia, Kazakhstan, and the United Arab Emirates, Irina has made successful transition to the real estate industry.

Irina engaged in lecturing for a wide spectrum of marketing courses at universities in Kazakhstan, United States and the Czech Republic from 2000 to 2010.  Over this period of her career she has developed more than 30 specialized marketing courses for bachelor and master level audiences.

In March 2016 Irina has published specialized Book along with the Workbook: “REALTOR® BRANDING: Marketing Yourself for REAL ESTATE SUCCESS” which is unique in both content and structure.  This textbook has defined the REALTOR® Branding Blueprint and has been written in recognition of the ever-growing need for marketing oneself and the unique challenges faced by REALTORS® in differentiating themselves and their brands in today’s fast-paced, technology-driven, competitive environment.  Irina is currently providing “REALTOR® BRANDING” as 11 CE Credit course.

Irina is an active member of the Miami Association of Realtors, contributing to the development of real estate trainings, the recipient of “Innovation in Education Award 2015” and “Miami YPN of the Year 2016”.   Irina has been teaching a range of marketing courses at the Miami Association Of REALTORS® for the last 5 years. She has served on the YPN (Young Professionals Network Leadership) Board at the Miami Association of REALTORS® for 3 consecutive terms leading the YPN Curriculum.  She has been elected to the Residential Leadership Board 2017 as well she is a Board member at AREAA (Asian Real Estate Association of America) Miami Chapter 2016 – 2017 and WCR Miami-Dade Chapter 2017, in which she chairs educational committee.

Taking advantage of her Korean-Russian heritage she is a visionary and founding partner in several business ventures.

Irina is positioning her personal brand as international luxury REALTOR®, experienced marketer, entrepreneur, passionate educator and academic author.

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