- Saturday, April 22
- Session 13: The Sophisticated Marketer
- 3:30 pm - 4:45 pm
Miami - Four Seasons
Local Expertise, Global Perspective
San Francisco Bay Area born & raised, Herman graduated from University of California, Berkeley with Top Honors in Mass Communications. He is Mission San Jose High School Alumni. Having lived abroad in France & Asia, he is tri-lingual. Il parle français. 他也講中文.International clients rely on his lifetime of local knowledge about the SF, Silicon Valley & East Bay markets. In fact, The San Francisco Chronicle gave Herman his own web series “Real Estate Real Simple.”
Technology & Marketing Savoir-Faire
Technology sells real estate now. Just ask Herman’s 35,000 Facebook & Twitter followers. 90% of buyers start their search on-line. With his trusty iPad attached to his hip, Herman can conduct real time MLS searches in his car with clients, e-sign contracts on the go, & procure special deals for his buyers from social media feeds. For his clients abroad, Herman shoots a video tour of a house & immediately sends it to them through his YouTube channel. He once live broadcasted an inspection via Skype for an out of town buyer too. For his sellers, their properties get maximum exposure from his tech-savvy skills. He gets top SEO rankings for his listings via social media promotions, videoblogging, QR codes, branded URLs & more. Each property deserves its own unique campaign tailored to a target demographic.
Who Are Herman’s Clients
Herman’s clients range from Fortune 500 CEO’s, to Facebook, Google, SalesForce, Square executives, to UC Berkeley professors, to all cash investors from Asia, to Gen X/Y & Millenials. They tend to be professional, educated & tech savvy…not unlike himself.
Labeled by Inman News & Sold Magazine as The Real Estate Celebrity & Expert, Herman has been featured on countless print & TV outlets like HGTV, MSNBC, House Hunters, Money Magazine, My House is Worth What, Top Agent Magazine, Unique Homes Magazine, Wealth Magazine, CBS, KGO, KOFY-TV, KRON-TV, ComcastTV, World Journal, Epoch Times, BlogTalk Radio & the documentary Moving Up, Moving Out. He’s written for Huffingon Post, Yahoo Finance, Realtor Magazine, Frontiers, Instinct, Agent Genius & more. Catch him as the Money & Living Expert for MTV’s NewNowNext, the Home & Garden expert for eHow.com & San Francisco Chronicle. Kodak tapped him to be their brand’s Real Estate Influencer. Herman’s blog Habitat For Hermanity is read worldwide by thousands of people each day for his unique point of view about real estate.
Member of Who’s Who in Luxury Real Estate
Nominated for Most Influential in Real Estate in Inman News
Christened by Realtor Magazine as the Internet Sensation Videoblogger
Sought out public speaker by California Association of Realtors, Women’s Council of Realtors, Asian Real Estate Association of America, National Association of Hispanic Real Estate Professionals, Better Homes & Gardens Conference, Inman Connect, National Association of Realtors and more
Herman has participated in various causes, like Saks 5th Avenue’s WorkOpen Campaign, MACY’s Passport, Academy of Friends & the Trevor Project. He even lent his face alongside Deepak Chopra, Andy Cohen, Dr. Drew, Margaret Cho, Kathy Griffin, Cindy McCain, Fran Drescher & Lisa Ling for the NoH8 Campaign. Instinct Magazine crowned Herman as one of their Leading Men for his work on the anti-cyber bullying campaign Say It To My Face.