- Saturday, April 22
- Session 6: A Global Gateway Like No Other: Miami
- 9:00 am - 10:15 am
Bal Harbor - Four Seasons Miami
Alicia Cervera Lamadrid
Cervera Real Estate
Alicia Cervera Lamadrid, Managing Partner Cervera Real Estate
Miami-raised and Havana born, Alicia Cervera Lamadrid comes from a family whose name is synonymous with luxurious land holdings; she grew up surrounded by real estate, with both parents in the business (Alicia Cervera Sr. founded Cervera Real Estate, Miami’s first real estate firm specializing in developer sales). Cervera Lamadrid joined her mother’s firm in the early 1980s and rose the ranks eventually making her mark with such luxury condos as The Imperial, Villa Regina and Bristol Towers in the up and coming Brickell Avenue. She took on different roles and learned the business from the ground up. While family ties may have initially drawn her into the high stakes world of multi-million dollar properties, it is her sharp business acumen and personable, people-first attitude that keep her among the major players in the industry.
After years of successfully representing Miami’s top developers, the Related Group invited Cervera Lamadrid and Cervera Real Estate to join forces in 2000. The result was Related Cervera Realty Services (RCRS). In just ten years, under the leadership of Cervera Lamadrid, the full service real estate brokerage sold over 14,600 units, representing over $6.8 billion. When the marketplace began to shift in 2008, Cervera Lamadrid led sales teams to close over $720 million worth of units RCRS had represented in developer sales.
In 2011, Cervera Lamadrid was named Managing Partner of Cervera Real Estate and together with the company’s leadership spearheaded an effort to expand the company base. Passionate about real estate, Cervera Lamadrid continues to lead by example, servicing developer client needs while also assisting associates with individual and bulk transactions. Today, Cervera Lamadrid oversees over $4.5 billion of real estate sales in both pre-construction and general real estate.
Active in the community, Cervera Lamadrid is the youngest founding member of the Master Broker’s Forum established in 1992, and still serves as Honorary Chair. Cervera Lamadrid is active with the Downtown community through her Board positions at the DDA (Downtown Development Authority) Other Boards include the Miami United Way and “Hogar Clinica San Juan de Dios” in Peru, as well as advisory board member to the University of Miami “Master’s in Real Estate Development and Urbanism” Board. Alicia is a past member of the Mercy Hospital Foundation Board and the Host Committee to “Fashionably Conscious”, which raises funds for Coconut Grove Cares.
Cervera Lamadrid is a graduate of the University of Miami where she served as first Cuban Sophomore Student Government President. Cervera Lamadrid has received numerous accolades; she is a Lifetime Member of the Manchester Who’s Who Registry of Executives and Professionals. In August, 2006 she was featured as “The Achiever” by Miami Today, in 2007, she won “Best Entrepreneur” award by the Stevie Awards for Women in Business, and was finalist for South Florida Business Journal’s Business Woman of the Year award. She is recognized by the Greater Miami Chamber of Commerce as “2011 Condo Broker of the Year” and by the Miami Herald as “2011 Miami Power Broker” and by SunPost Newspaper as one of Miami’s Power Women. In 2015 she won South Florida Business Journal Power Leader award. Alicia is married to Alberto Lamadrid and the mother of two children, Alicia and Tony.